We call mad people lots of names. Most of them are not meant to be complimentary. But what do mad people call themselves? Do they accept labels that others stick on them? Do they apply their own labels? Why might one person choose a different label than another? This is a short documentary in which 12 Toronto activists discuss how they identify themselves. Documentaries are one of Ryerson University's online learning tools, used by instructors to spark discussion in the online student forums. This documentary is a part of unique and engaging online course called 'Mad People's History' (CDST 504), developed by Digital Education Strategies at The Chang School and David Reville, an instructor with the School of Disability Studies at Ryerson University.