Paper presented at 2010 JSWEC Conference. Four decades of public inquiries into child deaths and mental health tragedies have had a significant impact on public perceptions of social work. More recently, the death of Baby Peter led to intense media criticism of social workers, leading to the Sun newspaper petition to sack all of the social workers involved, which was signed by 1.2 million people. The Social Work Task Force, formed in response to the negative media coverage, has recommended reforms in social work education and the formation of a Royal College of Social Work that will act as the public face of the profession. This paper will present the findings of a mixed methods research study that investigated the impact of negative media coverage on student social workers. 68 students participated in three focus groups that used interactive software to collect survey-style quantitative data combined with focus group discussions. Over half (54%) of students reported that negative media coverage had a strong or mild negative effect and almost half (47%) had questioned their future career as a result of the media criticism. 86% believed that media criticism increased the likelihood of defensive practice and 83% felt the possibility of negative media coverage would influence their approach to a child protection referral. All of the effects identified increased as students progressed through their studies, with significantly higher rates for final year students. However, many articulated belief systems that provided a defensive function and acted as ‘discourses of resistance’. There was clearly an important topic of students, with 77% supporting this to be included in the social work curriculum. The implications for empowering student social workers will be discussed and the challenges currently facing the social work profession will be explored.